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Google Maps for Tourism Monitoring and Analytics: The Case of Cultural Tourism, Sweden

Google Maps for Tourism Monitoring and Analytics: The Case of Cultural Tourism, Sweden

With over 1 billion active users, Google Maps ranges among the most popular web-portals for travel information search. This project aims to monitor the fragmented cultural tourism offer and to analyze travelers’ cultural tourism experience by using Google Maps data.

Google maps

Here is a short-report that summarizes findings from ongoing research conducted by Prof. Matthias Fuchs together with Prof. Wolfram Höpken, Institute for Digital Transformation, Ravensburg University and Tobias Eberle, DoubleSlash, Friedrichshafen, Germany.

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Project period

190401-300331

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The page was updated 10/25/2024